I just bought a new iMAC 24" and discovered it had an old OS on it. I contacted Apple because I had heard they were great at helping out and I also heard I could get it for about 10 bucks (not 30) since I just bought the MAC. My first blush impression wasn't so great. When I finally got the return call, I was told I had to follow this link (a mile long and I never got it right) and print a PDF and manually fill it out to order Snow Leopard. "It was the only way" according to the CS rep. When I questioned it the CS rep said it had to be done this way. I never put my credit card info in the USPS mail, so I went on the Apple Store site and finally found a way to order SL online. Very simple, very fast. Just thought I'd pass this on to other newbees out there. I'm sorry I didn't copy the link. It took me forever to find the right page.