get 4GB memory from apple on new macbook?

I'm going to order a new Macbook (my first Mac). I was considering maxing out the RAM to 4GB while ordering it. Should I buy it from Apple or from an after market vendor like Crucial?
Anyone here who upgraded the memory on their unibody Macbooks with Crucial RAM?

Aftermarket without question. It will be a fraction of the cost and just as good. A 5 minute job.

Crucial or Newegg gets my vote.

I think OWC has it cheaper than Crucial and Newegg. I haven't checked prices in like a few weeks so things might be different now.

That's if you care about brand name or not. >_>"

The savings is not as drastic as it has been with DD2.

DDR3 used by the new Mac's hasn't dropped in price by that much yet.
You'll still save $25-$60 buying 4GB aftermarket vs paying Apple for the upgrade from 2 to 4.
And some places (I think OWC still does this) will buy the 2GB you're pulling out of the machine, though I would probably keep them through the warranty period.

I just upgraded the RAM in my aluminum MacBook to 3GB. The correct MB RAM (which is listed as being for only the MBP but they use the same RAM so no problem) from iRam on Newegg.com goes for $43 per 2GB stick and shipping was only $4. You'd end up spending less than $100 when Apple charges $300 aftermarket or $150 with the computer (only an online option however). This iRam works GREAT, no different than what you'd get from Apple, and it has great reviews too. Defiantly go with the iRam on Newegg.com!