that is kinda of out to date and yes he updated about the ipod photo..i guarntee he has never used an ipod or even held one..espiecaly the photo. The screen on the ipod photo is AMAZING..the ipods sound quality is AMAZING out of the line out but is pretty good out of the headphone jack with goood headphones (i use shure e2c's) I have also owned a Rio Karma which i Loved because i got it before hte 20gb ipod was the $299 option and 15gb was not enough for me. I still like the rio karma but it is now where near the build quallty of the ipod..its SOLID no creaking or anything..yea it gets scratched..waht doesnt? I also own an iriver ifp-890..(512mb flash player for those who didnt know) this i can say sounds better than my ipod through the headphone jack..i use this player for running and recording my live shows..every player has a diffrent purpose..the ipods purpose is to play music, and play music easy enough for all consumers to understand and you know what, apple succseded in this and too bad creative, iriver, microsoft..whoever else. Your ipod "killers" aren't working..how many ipods were sold over the last year? over 2million or something like that. Look at all of the accessories for hte ipod..look how many accessories there are for other products. Apple OWNS the digital media player market like Rio did..what 5 years ago now is it? They may not own the computer market but as of now they are making so much profit from the itunes store and ipod and all of its family....Apple is really growing right now and this guy who wrote this artice is compltely wrong..he may not like hte ipod, ok you can not like the ipod or macs, but stating your ideas as facts and telling other peopel that are correct that they are wrong, is wrong.