Windows Media Player?

The local television stations have lots of weather videos to watch, which have been helpful during Gustav. However, some of them will not play and I get the following notice. I really don't want to download windows media player and would think my iMAC had something that would work?

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To view this video you'll need a
Windows Media Video compatible
browser plug-in.

Macintosh Users

If you're using a Macintosh, follow
the link below to install "Flip 4 Mac"

"Flip 4 Mac" Windows Media Components for Quicktime

"Flip 4 Mac" is what you need. It'll plug into Quick Time which will allow you to view Windows Media content on the web. Download from here:

http://www.flip4mac.com/

Regards.