01-10-2008, 08:47 AM

One of our internal projects at work is a website that caters to the motion control industry. We publish an opt-in eNewsletter. I wrote the emailing system (first task on this new iMac) and went wild with statistic reporting. It turns out that Apple Mail is not too uncommon with our viewers/reader (who are engineers). It actually beats out MS Outlook.

In case you're wondering... top dogs in this category are Gmail and Yahoo.

01-10-2008, 10:18 AM

What about outlook express, your comparing a paid for office component vs a free mail client.

And are you pulling this info with people knowing, i can see getting their browser, but going as far to scan for their mail client? or how is that working, are they connecting to your site for rss feeds or?

01-10-2008, 11:58 AM

As you can see, outlook express is not in the top 10 (yet). People are still receiving the newsletter.

No, they do not know it is being pulled.
It's an emailed newsletter - so of course we want to know what readers they are using.

Well, I can't tell you how I do it of course It's proprietary.

01-11-2008, 12:17 AM

ahh k, marketing tracking , i thought you were someone connecting to their systems through a web page or something, i have never checked the stats for our newsletter (only about 430k people)

i would of thought outlook e would be up there but i guess really more and more people go with webmail and the free stuff (gmail, and such)

01-11-2008, 08:08 AM

There is a connection made. It's true data, raw numbers.
It's not extrapolated, or estimated.

01-11-2008, 08:43 AM

According to those stats, Firefox has about 0.3% of the browser population, and Safari is non-existent - meaning either all the Apple users use mail rather than a mail client (as opposed to the Windows users of which it seems virtually none use a mail client) or something else is going on. Clearly that is not representative of the browser market distribution, is it?

What is your target audience? Are these sent to companies or individuals?