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  1. #1

    Member Since
    May 22, 2011
    Lightbulb MBA research help - How Apple employes help to Build Brand Trust
    Hello Everyone

    I am an MBA student at the University of Leicester, UK. My research is in the area of Brand Trust, specifically to understand how Apple store employees help to build trust in the Apple brand.

    I'm looking for people who could fill in a survey and/or give me an interview after visiting the Apple store. I have piloted the survey and it takes only 5 minutes to fill out (honest....I timed it! )

    The survey is aimed at customers that have/will visited an Apple store in the months of May until June 15, 2011. Your visit must have included a dialogue with an Apple employee. The conversation should have been about solving a problem you had or getting product information.

    I hope to find some of those 'Apple lovers' who can help me. Of course, I will provide a summary report to all who participate.

    Here is a link to the survey. Please complete it if you qualify.

    thank you and warm regards
    Anwar aka - LoveMac

  2. #2

    baggss's Avatar
    Member Since
    Oct 10, 2004
    27" 3.4 Ghz i7 iMac-13" C2D Macbook-OSX 10.10.2 -64Gb iPad 2-64 Gb iPhone 6+-ATV 2-14Tb of Storage

  3. #3

    Dysfunction's Avatar
    Member Since
    Mar 17, 2008
    Tucson, AZ
    Way... way too many specs to list.
    Query: Would a phone call to their EPP sales dept count?
    This machine kills fascists
    Got # ? phear the command line!

  4. #4

    Member Since
    May 22, 2011
    Hello , Yes a phone call to sales help qualifies.

    thank you for your help

  5. #5

    Member Since
    May 22, 2011
    Hello Everyone

    Thank you to those who have tried to help me. In order to get more responses, the survey is now open to anyone who has visited a store in the last year.

    best regards

  6. #6

    Member Since
    May 22, 2011
    Hello all

    I'm hoping for 75 more people to fill the survey please.

    If anyone is having a problem with the link, you may have to cut and paste it into
    your browser.

    thank you

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