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Adobe Pass for TV Everywhere: New Premium Video Authentication Solution Now Available

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Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Pass service, a new authentication solution that enables pay TV subscribers to easily access premium content from virtually any Internet-connected device. Leveraging the Flash® Platform and HTML5, Adobe Pass allows pay TV providers and content owners alike to deliver a wider range of content on more platforms – including Windows, Mac OS, Android, iOS, Blackberry and Google TV – and ensure a high-quality, secure user experience. Promoted by the broadcast and cable industry as TV Everywhere, Adobe Pass makes it possible for pay TV providers to authenticate their paying subscribers online and provide them with the anytime, anywhere content experiences that audiences crave, taking TV Everywhere from concept to reality.

Adobe Pass creates a seamless way for pay TV subscribers to view content across multiple websites with just one sign in and does not require any additional downloads. This eliminates one of the biggest barriers to TV Everywhere adoption – a complicated validation process that requires many registrations and downloads. Adobe Pass validates a user’s right to pay TV content behind the scenes, requiring no additional user action, while continuing to ensure that access to the content remains protected and secure. The solution leverages the industry leading Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security. Adobe Pass also utilizes HTML5 for devices where Adobe Flash technology is not yet available.
Full press release:
Adobe Pass for TV Everywhere: New Premium Video Authentication Solution Now Available - March 23, 2011
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