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  1. #1


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    Exclamation Apple to dominate in the american household by 2013
    J.P Gownder a analyst for Forrester made a prediction in the august 2008 edition of Mac World. Saying that apple will dominate house holds by 2013. He predicts that Apple will start a in home installation service. Also that they will release network enabled digital photo frames and clock radios that stream images and music.

    This articles belongs to Mac World i did not make any predictions stated in this article.

    To read the full article turn to page 26 in your August 2008 Mac World magazine

  2. #2


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    bump* XD

  3. #3

    jpjones's Avatar
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    slappy
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  4. #4

    Discerptor's Avatar
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    I'm surprised Gownder still has his job if anyone's money actually relies on his predictions. Let's go through the problems with this:

    1. Apple's market share in the computer realm is lower than 10%, and the number of people that have Apple TVs is even less than the number of people that have Macs. Unless Mr. Forrester considers a home having an iPod as being dominated by Apple, there will be no home domination anywhere in the foreseeable future.

    2. Installation service... what? One of Apple's weaknesses has always been that as a relatively small computer company, they've been unable to offer the on-site services Dell and other competitors do. This isn't going to happen.

    3. Digital photo frames in GENERAL aren't even popular or growing in popularity by an appreciable amount. What makes this guy think Apple will even touch that field until it shows it can be very profitable for them? As for clock radios... really, no one's going to pay the Apple premium for a clock radio of all things, and Apple knows this. Furthermore, thanks to "Airtunes," a lot of stereo centres that act as radios already can stream music.

    I've never subscribed to Mac World or even planned to, and the fact it carries a blog-quality article like this only makes me glad I've never had to read it.

  5. #5


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    As for Apple TV I just picked one up while getting the new Iphone I have to say if Apple makes the move to make apple TV into a DVR there maybe a good chance that sales will pick up. But picture frames I agree who wants to pay more for electric to see photos? With Everything going up in price and the economy going south I think apple may start to slow down as most in the tech field conserve to weather the down turn in the markets. I would have to say that prediction is a unwise one with all the questions about Steve's health and who is going to take his place, Coupled with the stock going down.

  6. #6


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    I think it can happen given Microshaft's lame operating system and the new one has no promise ether, one of the main reasons I plan to jump to Mac. I just don't see it happening by 2013, but it will happen as Apple has a lot of market share to gain. I wish Apple was more serious about gaming.

  7. #7

    TiggerRPh's Avatar
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    Curious as to what he means by dominate. Does he mean that a majority of households will have an Apple product in their home?

    In that case having an iPod would suffice as having an Apple product.
    "To all that come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future."

  8. #8


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    Quote Originally Posted by TiggerRPh View Post
    Curious as to what he means by dominate. Does he mean that a majority of households will have an Apple product in their home?

    In that case having an iPod would suffice as having an Apple product.
    He says Mac, that means the imac or Macpro or Macbook/Pro/Air. Almost a year after I had switched to Mac, my super skeptical "PC" older brother asked tons of questions already regarding my Mac.

    You see, if he's not looking into buying one, he wouldn't have risked loosing his face (it's an asian dude's thing that Americans/Europeans wouldn't understand) asking for my advice--I'd told him to switch since G5.

    Macs have become more important than "loosing face" among us, I think the prediction is coming true.

  9. #9

    nmccready's Avatar
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    Quote Originally Posted by Discerptor View Post
    1. Apple's market share in the computer realm is lower than 10%, and the number of people that have Apple TVs is even less than the number of people that have Macs. Unless Mr. Forrester considers a home having an iPod as being dominated by Apple, there will be no home domination anywhere in the foreseeable future.

    Yeah, you are right. Only about 10% of people have macs...


  10. #10

    Simnol's Avatar
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    Spot the dell ^. And recent firgures show that macs are still only about 15% of the market, students are more inclined towards macs for some reason in my experiance.

  11. #11

    lonerider's Avatar
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    Quote Originally Posted by natenmaste View Post
    J.P Gownder a analyst for Forrester made a prediction in the august 2008 edition of Mac World. Saying that apple will dominate house holds by 2013.
    Well dominate is a relative term without statistics. I guess if Mac had 50% or more of the home sales in 2013 then you could say it was dominating simply because of forward momentum. However, most homes would continue to have what they had before - which will be PCs. It would take 3 or 4 years of 50%+ market share in sales to dethrone the PC.

    Domination of a market sector isn't really what I would want to see though. I think Apple's market share is low enough to be precarious right now, so I'd like to see it grow to perhaps 10% of the market. Growing beyond 10% or so might change the Mac landscape and community in ways people would not expect or like. ie, be careful what you wish for - you might get it.

  12. #12

    rogerinlondon's Avatar
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    Quote Originally Posted by nmccready View Post
    Yeah, you are right. Only about 10% of people have macs...

    Haha, great picture!!!

  13. #13

    Discerptor's Avatar
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    Quote Originally Posted by nmccready View Post
    Yeah, you are right. Only about 10% of people have macs...

    It's a well-known (and advertised) fact that Apple is in the lead of the pack on college campuses, i.e. among a select and financially privileged few. I don't see how that affects the fact that their actual market share is less than 10%.

  14. #14

    louishen's Avatar
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    Quote Originally Posted by gotham View Post
    With Everything going up in price and the economy going south I think apple may start to slow down as most in the tech field conserve to weather the down turn in the markets.
    They may slow down a bit, but Jobs has gone on record saying that Apple will ride the downturn by putting more money into R&D, he believes Apple can innovate its way out, it has plenty of money in the bank, and if Apple's competitors cut back, then Apple will be ready for an economic upturn with a range of new products already developed. That policy worked after the 1990s dotcom bubble, Apple hit the new century with the iPod and a brand new OS.

    AS for market share, the figures are largely anybody's guess, it depends if you mean worldwide, USA, overall share of share of the consumer market. AS things are going, Apple is still gaining a lot in the consumer market (where consumers actually choose themselves what they buy), lets see if Apple can manage to grow fast and remain the company we love.

  15. #15

    rogerinlondon's Avatar
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    It does not really matter how big their market share is. As long as they make great products that we use and enjoy, who cares? There are so many other companies to invest in if you are interested in that.

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