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Images, Graphic Design, and Digital Photography Discussion of all things graphics.

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fedoroma

 
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Good day ,

I commissioned a logo to be designed, and after going through initial concepts, was left with three logos that I like, and can't seem to decide which way to go !

Would you all care to look help me decide ?:wink:

Which one would YOU pick as the final design, and why ?

i have posted a poll as well -

I like them ALL, it's a real bummer trying to pick one.

( note, I'm not a designer. I would like designer opinions on what would be the "best" logo to go for.)

LOGO 1



LOGO 2



LOGO 3

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D3v1L80Y

 
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None of these are logos.
However, they are closer to what is known as a logo treatment... basically a dressed up version of a logo.

An actual logo should be able to stand on its own, with only one color... black and white... positive and negative spaces.
Take a look at logos for Coca-Cola, Nike, Adidas, Dolce & Gabbana, Ralph Lauren, ... heck, even Apple's logo or the logo for this very forum.
Treatments can be added to "spice" up these logos, but they are all easily recognizable even if only one color is used.

In my opinion, the only treatment of the three shown that could begin to hold up to that would be the third one.

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sholdzy

 
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I agree with the above post. You want something simple that will be very versatile, with and without colour.

I do like the font, making the third logo a possibility without the detailed illustration. Or, you could attempt to make a simplified version of it and keep it in the logo.

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fedoroma

 
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Well, the Logofactory ( the logo designers ) are known for their illustrative logos, I understand what you mean by logo having simplicity.

But does a logo being a bit more illustrative mean it's NOT a logo ?

Many mascot logos are highly illustrative and more than one color.

I'm interested in hearing more from the community.
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D3v1L80Y

 
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Quote:
Originally Posted by fedoroma View Post
But does a logo being a bit more illustrative mean it's NOT a logo ?

Many mascot logos are highly illustrative and more than one color.
Yes, it does mean it's not a just a logo. It is a treatment.

I know you are not the one who created this, but I am a designer myself and it surprises me how many other graphic designers don't seem to know the difference between the two.

If by mascot logos, you mean something like NFL team and such... take a look at the logo for the Philadelphia Eagles as one example.
I have attached two versions to this post. One is a logo, the other a logo treatment.

Another example is Coca-Cola.
Again, I've attached the logo and a logo treatment.

Sure you can stylize it more and add colors, gradients, shadows, highlights and other enhancements but as you will see, a true logo can stand on its own with just one color.
That way, it could be used on letterhead and other stationery, business cards, decals and not need to be completely stylized.
As a business owner, this can save you money on printing and using your logo on promotional materials.

If your third option was simplified to something like this it might work:

It would still be a little "busy" with the image of the ruins, but it might work.
Attached Images
File Type: jpg philadelphia_eagles_logo-1.jpg (12.8 KB, 5 views)
File Type: jpg Coca-Cola_Logo.jpg (107.9 KB, 3 views)
File Type: png eagles_logo_2.png (16.7 KB, 3 views)
File Type: png Coca-Cola_logo.png (12.8 KB, 3 views)

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fedoroma

 
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Thanks alot Devil, your post was insightful.


Is it possible my designers (thelogofactory) will make two versions, a "dressed up" logo and a simpler one like you mentioned ?

I've seen in their portfolio that's what they do.

Maybe I should bring up the points in this thread to my designer and see what they say.
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D3v1L80Y

 
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They probably should provide you with both the logo and the treatment.
I took a look at their site and it appears that the ones featured in their online portfolio would work without being stylized.
You could ask them to see a version of each without any treatment done to it, just to see how each would fare without being stylized.

I'm certainly not suggesting that they are guilty of this, but I have seen a lot of designers only offer a stylized treatment to clients and attempt to wow them with a meticulously detailed presentation.
While this is impressive and often wins over the client, those same logos tend to lose their effectiveness when that treatment is removed.

You should really shoot for your logo to come off strong on its own.
A logo shouldn't need a treatment in order for it to "work" and appeal to your customers.
If you can be satisfied with the logo in its raw form, and feel that it will effectively convey your company's message to customers that way, then a treatment can only enhance that.

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mac: a waterproof raincoat made of rubberized fabric
MAC: a data communication protocol sub-layer, also known as the Media Access Control
Mac: a brand name which covers several lines of personal computers designed, developed, and marketed by Apple Inc.

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fedoroma

 
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Devil, thanks again for your input.

You know your stuff, and I get your jist.

If I wanted to "wow" my customers with my website, stationary, and promotional materials, which do u think is the best ?

I will use the simpler version for faxes,generic correspondence, checks, etc (number 3 as you suggested, very good simplification you did !)

But for the website and stationary ( and suppose printing costs are not as important, as impressing customers), would it be ok to use a "dressed up" logo ?

Maybe have it printed on travel bags, mugs, caps, etc ?
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fedoroma

 
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Oh, this was the FIRST logo concet provided, i passed on it because I thought the colors were too dull and didn't have energy.

Devil, what do you think of this logo, better or worse than the 3 concepts above ?

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ADKhikerVW

 
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I'm no expert, but I think that one looks better than any of the others.
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Phototini

 
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When looking into branding your company you should always employ a branding professional not a graphic designer. Branding professionals have one job, and that is to aid in the creation of a brand for use by your company. They should ask you a lot of very important questions regarding your business including where you see it in 5 years. This will help to create a brand for you company that will remain strong throughout the life span of your company. The worst thing you want to do is create a brand and later when you realize your business has evolved or moved in a different direction that you have to have another brand design made. This could confuse customers and even drive them away.

I am neither a GD or a BP but this topic was covered thoroughly at a marketing seminar I attended over the summer. And the biggest piece of advice that was given on the topic was this. If you and your business are still in the early stages, you generally do not want make a brand for yourself just yet. Use simple text until you have a clear vision of what your business is and will be.
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scathe

 
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Quote:
Originally Posted by fedoroma View Post
Oh, this was the FIRST logo concet provided, i passed on it because I thought the colors were too dull and didn't have energy.

Devil, what do you think of this logo, better or worse than the 3 concepts above ?

for me that is a little harder to read than the third option, or what devil boy provided. The thing is, that will look the same no matter where you use it, with complex designs you have the problem of needing to maintain several versions depending on where you use it and it won't always look good in print ... you just need to keep it simple

anyway, the third option does look really good, I don't want to sound all critical, because it really isn't that bad


btw, what building is is supposed to be? it looks like a colloseum, but I always thought that to be part of Italy
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royalpei

 
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Quote:
Originally Posted by fedoroma View Post
Oh, this was the FIRST logo concet provided, i passed on it because I thought the colors were too dull and didn't have energy.

Devil, what do you think of this logo, better or worse than the 3 concepts above ?

I really like this one the best.
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Eric559

 
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I don't like the one posted above me. The third one is the best.

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fedoroma

 
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Better ?

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