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  1. #1

    fleurya's Avatar
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    Movie rentals coming to iTunes Store??
    I remember not so long ago when Steve Jobs was dead-set against the idea of renting movies online. Well, new evidence right in your own iTunes has come up showing that Apple may be planning to implement it soon.

    http://www.engadget.com/2007/09/08/i...movie-options/

    I've wanted to try services like Amazon's Unbox, but it's only MS compatible. If Apple starts this service and the prices are reasonable, I may give it a try. I would be more interested in renting low-quality movies from iTunes than actually buying them.
    "Give so much time to the improvement of yourself that you have no time to criticize others"

  2. #2

    Shannonb's Avatar
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    If prices are reasonable than it could be good.

    What would they do though? Set the file to corrupt itself after 5 days?

  3. #3

    mathogre's Avatar
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    Quote Originally Posted by Shannonb View Post
    If prices are reasonable than it could be good.

    What would they do though? Set the file to corrupt itself after 5 days?
    It would probably sense to do it that way or similar. Whatever device and its s/w plays it - AppleTV, iPhone, iPod, Mac - would know when the video has been played. At that point it is a matter of when it self-destructs.

    It's an interesting idea to do downloadable rentals, and could also provide an incentive for movie distributors to allow more movies to go to iTunes. $0.99 television shows is practially the rental model. They're cheap and of sufficient quality to view. While you might not spend $2 to watch a tv show, a buck is almost nothing.

    The downside is that the Internet turns into television all over again.
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  4. #4


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    What I would see them doing if they started movie "rentals" on iTunes would be to maybe issue a license each time you rent a movie and when you go to play that movie you have to log in and it issues that license, and depending on your rental length, the license would expire after your rental length is over. I don't know how feasible this would be for Apple or profitable, but I would definitely utilize it if the price was right.

  5. #5

    XJ-linux's Avatar
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    $1 to rent or $2 to buy... tough call. Personally, I'd rather buy it but that's just me. Still, I'm all for anything that gets more quality content out there.
    Never judge a man, untill you have walked a mile in his shoes...
    That way you'll be a mile away from him, and you'll have his shoes.

  6. #6

    Shannonb's Avatar
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    Quote Originally Posted by XJ-linux View Post
    $1 to rent or $2 to buy... tough call. Personally, I'd rather buy it but that's just me. Still, I'm all for anything that gets more quality content out there.
    Where are they two dollars? not on itunes.

  7. #7

    XJ-linux's Avatar
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    MY bad Shannonb, I was thinking of TV Episodes.
    Never judge a man, untill you have walked a mile in his shoes...
    That way you'll be a mile away from him, and you'll have his shoes.

  8. #8

    Sandwichman's Avatar
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    Would it be possible for Apple to rent a movie to you for x days (perhaps two weeks) and then say "you can buy this movie for the difference between rental price and purchase price" (meaning that you don't pay extra, and get a 'try before you buy' period for a couple bucks and if you like it you pay the difference.)? That seems fair and people who don't want to own just rent, those who buy can try first.
    Sitting, waiting, wishing...

  9. #9

    Chimpur's Avatar
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    It would probably be similar to the current music with the fairplay, but maybe an updates standard like "fairplay video rental" where the file would either have a timestamp where it wont start to play after a certain date, and it could also be played again if you pay again. And would have restrictions gainst burning too.

  10. #10


    Member Since
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    Quote Originally Posted by Sandwichman View Post
    Would it be possible for Apple to rent a movie to you for x days (perhaps two weeks) and then say "you can buy this movie for the difference between rental price and purchase price" (meaning that you don't pay extra, and get a 'try before you buy' period for a couple bucks and if you like it you pay the difference.)? That seems fair and people who don't want to own just rent, those who buy can try first.
    That sounds like a cool idea. I would definitely go for that!

  11. #11

    ki99's Avatar
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    i can only imagine something similar to how the keynotes work on the website. how it would be like a live feed from the itunes store to you. then once it reaches the end. you have to pay to watch it again. and you would be able to pause, but not rewind.

  12. #12

    kali4nia58's Avatar
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    Smile Video Rental and VOD coming to AppleTV?
    Courtesy of The Evan Series and MacDailyNews:

    Video Rentals Coming Soon to iTunes?

    Before installing any iTunes upgrade, I dump the strings from the old iTunes binary. Once the new version has installed, I diff the new version’s strings against the old’s, to see what shows up.

    When I did this for the recent 7.5 upgrade, I found the following interesting (new) strings:


    rental-content

    rental-bag

    rbsync

    source-rental-info

    dest-rental-info

    getvodaccountselectionlist

    GET VOD ACCOUNT SELECTION LIST

    supportsRentals



    It sure looks like video rentals (and video on demand, which I suspect VOD stands for) are coming to iTunes soon. If they did, I would sure get more use out of my Apple TV…


    MacDailyNews Take: As we've been saying for years now, for TV shows and movies, a rental and/or subscription service makes perfect sense because it better fits human nature, matching the way people over the age of four consume those types of content than does outright purchasing. Not to mention, where do you store all of that content that you own, but are only going to watch once or twice? Most people can count the number of movies they've watched three or more times on their fingers.

    We want to buy our music and rent our movies (or even possibly subscribe to a TV shows and movies plan) via Apple's iTunes Store. We also want to be able to buy /rent directly from our Apple TV.

    We asked our same source who correctly told us that Apple would debut "wireless-capable iPods" along with "wireless iTunes Store sales" one week before Apple did exactly that, and the source said, "I can't talk about it, but let's just say that Apple TV is about to get a whole lot more interesting." That's it. No release date or any other info. For now, we file it under: RUMOR.

  13. #13

    Mattlike's Avatar
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    iTunes movie rentals are coming.
    Or so it would seem from Warner Bros/Fox/LionsGate/Disney

    http://www.bloomberg.com/apps/news?p...AGc&refer=home

    I personally think the price is too steep for the amount of time it will be viewable not to mention the amount of time it will take to download.

    Edit: Mod, please merge with D8's thread if necessary.

  14. #14

    Mathiau's Avatar
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    yes, until everyone has 10mb high speed connections, downloading movies, even DVD, since most are DVD9 and people like the extra's, isntfor everyone, and with many ISP's having "invisible" download limits and throttling traffic usage for things like this, i cant see it going well.

    I am sure with time online distribution would be great, cant wait to see the DRM attached to this , and what limit you have, what can it be played on, how many times, can you burn it to play on your DVD player or is it only on your computer....

  15. #15

    fleurya's Avatar
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    Typically when I rent a movie I watch it the same day or next day, so time isn't an issue for me. I think it could be a pretty good service. I think Netflix and Unbox have been doing very well. I'm sure a lot of people could use it, but I'll still rent regular DVDs at the store for certain reasons.
    "Give so much time to the improvement of yourself that you have no time to criticize others"

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