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Tim Cook calls Yukari Kane book Haunted Empire “nonsense”. . . ..


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TattooedMac

 
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Tim Cook calls Yukari Kane book Haunted Empire “nonsense”, says it fails to capture Apple or Jobs

Quote:
This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.
Read more on the above link ~ Apple book authors talk about the ‘nonsense’ you can find in their books

The video is a good one to watch, and see how much, (at least the woman) doesn't know about the Company that is Apple.

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@chas_m

When you're the current "King of the Hill", you become a target for every nut job out there who thinks he/she has a theory or two of how you'll meet your demise. I ignore them.

The fact remains that Steve hand picked Tim Cook to be his replacement. Tim was actually running Apple even when Steve was still alive battling the cancer that finally killed him.
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...to put their mark in the universe...
Classic. I'm going to use that one at work the next time someone questions my process or results.

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