Results 1 to 12 of 12
  1. #1

    OneMoreThing...'s Avatar
    Member Since
    Mar 30, 2005
    Posts
    2,692
    Post Apple losing 'cool' among teens, says marketing group

  2. #2

    IvanLasston's Avatar
    Member Since
    Feb 26, 2010
    Location
    Rocky Mountain High, Colorado
    Posts
    2,116
    Specs:
    1.8 GHz i7 MBA 11" OSX 10.8.2
    FTA
    Forbes also cites several other teen marketing surveys, in which Apple either remained static or dropped several spots. A Smarty Pants poll still shows 67 percent of rich teenagers wanting an iPhone as their next phone upgrade, but Samsung is in second place at 22 percent -- unusually high considering Apple's once overwhelming dominance in teen preferences.
    Maybe I'm not the greatest at math but 67% is ~3x more people than 22% - that want an iPhone - so I guess - if they dropped a few points that is loosing coolness. But some poles have remained static - which would indicate holding coolness.

    I like reading the Macalope - as he points out fuzzy math and such like this.
    The Macalope

  3. #3

    Chris H.'s Avatar
    Member Since
    Oct 03, 2009
    Location
    Albuquerque, New Mexico
    Posts
    2,641
    Well, coming from a generation that either hated Apple because they liked the alternatives, or loved Apple because the alternatives "sucked", I went both ways - rid a Windows XP and another Vista computer for two Macs (MB and Mm), then was given two Win7 PCs after that (because I was working for an IT startup here in town).

    Now I just don't care either way. A computer is a computer, and either OS (or mobile OS for that matter) can do much of the same as the other.
     iPad Air 2 - iOS 9.3
     iPhone 6 64GB - iOS 9.3
     Mac mini early 2009 - OS X El Capitan 10.11.4
     MacBook unibody/white late 2009 - OS X El Capitan 10.11.4

  4. #4

    louishen's Avatar
    Member Since
    Oct 22, 2007
    Location
    London
    Posts
    8,968
    Specs:
    Mac Mini Core i7 2012 | White 2009 MacBook 2 Ghz | 733 Mhz G4 Quicksilver
    Really

    All the kids I see are still using Blackberries, but the "let's use the free BBM" isn't helping out RIm that much

    And surface tablets, come on, I haven't even seen one yet. Maybe Apple are too mainstream now, but the alternatives need to be a lot more more compelling.
    Member of the Month September 2008 & August 2012 | Found advice useful? use the rep system

  5. #5

    baggss's Avatar
    Member Since
    Oct 10, 2004
    Location
    Margaritaville
    Posts
    10,311
    Specs:
    27" 3.4 Ghz i7 iMac-13" C2D Macbook-OSX 10.10.2 -64Gb iPad 2-64 Gb iPhone 6+-ATV 2-14Tb of Storage
    Agreed. I'm amazed at how many teens I see using BBs. They claim to hate it though.


  6. #6

    Chris H.'s Avatar
    Member Since
    Oct 03, 2009
    Location
    Albuquerque, New Mexico
    Posts
    2,641
    Quote Originally Posted by baggss View Post
    Agreed. I'm amazed at how many teens I see using BBs. They claim to hate it though.
    I can't stand BB. My mother has one, and it's been confusing for even her to use...I suppose some people love them...I just like the idea of a touch screen.
     iPad Air 2 - iOS 9.3
     iPhone 6 64GB - iOS 9.3
     Mac mini early 2009 - OS X El Capitan 10.11.4
     MacBook unibody/white late 2009 - OS X El Capitan 10.11.4

  7. #7

    Postoak's Avatar
    Member Since
    Apr 08, 2007
    Location
    Haskell County, SE Oklahoma
    Posts
    80
    Specs:
    iMac 21.5", Yos, 3.33GHZ Intel, 8GB Ram, 1T HD, / MBP 15.4 Retina, Yos, 2.5GHZ, 16GB Ram, 256GB SSD
    I quit Apple when they created Lion/Cloud and other products demanding I buy/use other of their products I do not and will not use. When all these Mac products quit being supported by Apple I will be buying HP/Windows products again after 8 years of Macs. Sad, because they really had a perfect product until the Corporate greed took over the company plus the lose of Steve Jobs.
    Post

  8. #8

    IvanLasston's Avatar
    Member Since
    Feb 26, 2010
    Location
    Rocky Mountain High, Colorado
    Posts
    2,116
    Specs:
    1.8 GHz i7 MBA 11" OSX 10.8.2
    Quote Originally Posted by Postoak View Post
    I quit Apple when they created Lion/Cloud and other products demanding I buy/use other of their products I do not and will not use. When all these Mac products quit being supported by Apple I will be buying HP/Windows products again after 8 years of Macs. Sad, because they really had a perfect product until the Corporate greed took over the company plus the lose of Steve Jobs.
    That is a weird way to put it - as you are not forced to use iCloud or any of the Apple services. I haven't bought anything from iTunes Music for years - I was using Napster (the legal version) and now Spotify as subscription music. Although the iCloud integration is nice for files - I don't have to use it - and I still find myself using Dropbox more often than iCloud.

    If you think going to another product will alleviate this "integration problem" - you will find that Google wants you to use all its services (docs, gmail, calendar, etc) Microsoft has its own skydrive, hotmail services that are now integrated into Windows 8. So if you are going back to HP/Windows - you better hurry and get Windows 7 and stay there - because Windows 8 has all the that cloud integration too - just with Microsoft services.

  9. #9

    vansmith's Avatar
    Member Since
    Oct 19, 2008
    Location
    Toronto
    Posts
    19,782
    Specs:
    2012 13" MBP (2.5 i5, 8GB)
    Quote Originally Posted by IvanLasston View Post
    FTA


    Maybe I'm not the greatest at math but 67% is ~3x more people than 22% - that want an iPhone - so I guess - if they dropped a few points that is loosing coolness. But some poles have remained static - which would indicate holding coolness.

    I like reading the Macalope - as he points out fuzzy math and such like this.
    The Macalope
    Remember, these figures come from the "Smarty Pants Poll."

    Quote Originally Posted by louishen View Post
    Really

    All the kids I see are still using Blackberries, but the "let's use the free BBM" isn't helping out RIm that much

    And surface tablets, come on, I haven't even seen one yet. Maybe Apple are too mainstream now, but the alternatives need to be a lot more more compelling.
    Quote Originally Posted by baggss View Post
    Agreed. I'm amazed at how many teens I see using BBs. They claim to hate it though.
    I think the reason is simple: price. BBs are cheaper and for many youth, fill their need to text all day.

    Quote Originally Posted by Postoak View Post
    I quit Apple when they created Lion/Cloud and other products demanding I buy/use other of their products I do not and will not use.
    Although Apple certainly privileges their services over others, you don't have to use them nor is this any different from what other companies do. Google privileges their own services (for instance, there is native Google Drive integration in GMail but not Dropbox or iCloud) as does MS (which privileges Windows Live services over any other). Let's use my example - I use Android mobile devices and an iPod Touch, all of which work just fine with my Mac.
    Important Links: Community Guidelines : Use the reputation system if you've been helped.
    M-F Blog :: Write for the blog
    Writing a Quality Post

  10. #10

    TattooedMac's Avatar
    Member Since
    May 19, 2009
    Location
    Waiting for a mate . . .
    Posts
    8,431
    Specs:
    21" iMac 2.9Ghz 16GB RAM - 10.11.3, iPhone6s & iPad Air 2 - iOS 9.2.1, ATV 4Th Gen tvOS, ATV3
    ^^^^ Well said Ivan . . . . .

    "Everything moves in cycles and you can’t rest on your past glory. You’ve got to evolve to maintain relevance. Apple just needs to focus on innovation and teens will come back," she says.
    And this is why Apple should have no need to worry. Some day down the track there will be anothe Ice Age, and that is just the cycle this Earth is in
    Dont forget to use the Reputation System if someone has helped you out !!!
    Arguing with a zealot is only slightly easier than tunneling through a mountain with your forehead!!!!!
    MoTM ☆☆☆

  11. #11

    louishen's Avatar
    Member Since
    Oct 22, 2007
    Location
    London
    Posts
    8,968
    Specs:
    Mac Mini Core i7 2012 | White 2009 MacBook 2 Ghz | 733 Mhz G4 Quicksilver
    The macalope has a good response to this article

    The Macalope Weekly: Jaded | Macworld

    scroll down to Tiger Beat survey says
    Member of the Month September 2008 & August 2012 | Found advice useful? use the rep system

  12. #12

    XJ-linux's Avatar
    Member Since
    Jul 02, 2007
    Location
    Going Galt...
    Posts
    3,449
    Specs:
    MacBookAir5,2:10.9.5-MacMini3,1:10.9.5-iPhone6,1:8.4.1
    Relatively speaking, teens don't have that much money to spend on new things. Not many teens have $1500+ to dump on a PC, and a smaller percentage of homes (in this recession economy) have parents giving kids blank checks or high limit credit cards to buy a new MacBook. New Macs cost "real" money to most other than about 5% of the population. Even decent used Macs sell for more than many new Dells. I dislike that which I cannot have (or afford) was a popular meme for me when I was 14. "I didn't want it anyway!" Teen opinion polls are not something I would base too many long term plans upon.

    Just my anecdotal spin on why "Macs suck" as far as teens go right now.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Top global marketing executive to depart Apple
    By the8thark in forum Apple Rumors and Reports
    Replies: 0
    Last Post: 03-31-2011, 11:07 AM
  2. Apple's International Marketing Strategy
    By baoi in forum Schweb's Lounge
    Replies: 0
    Last Post: 12-05-2009, 07:18 PM
  3. G Skill Apple mem vs Regular, Marketing Scheme?
    By cdjdunny in forum Other Hardware and Peripherals
    Replies: 5
    Last Post: 07-17-2008, 03:53 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •