01-12-2012, 01:41 AM

Apple checking out the competition at CES

Just because Apple isn't exhibiting products at CES doesn't mean it's not interested in the event. paidContent.org is reporting that the company does have a presence, with one of their bloggers running into Greg Joswiak (head of iOS product marketing at Apple) at the Sony booth.

Joz isn't the only Apple employee at the crowded show. Reuters noted a source who said that Apple has over 250 employees registered for the event. paidContent's Tom Krazit talked with Joswiak, who apparently is interested on how other companies present products at shows like CES. From the layout and design of show booths to the individual products that are highlighted by a company, he's keeping his eyes on the competitors. According to Krazit, Joswiak seemed underwhelmed with the Sony booth.

The most humorous part of the encounter was Krazit's observation that "His badge was strategically arranged as to cover over his name and company affiliation, however, a nod to Apple's penchant for keeping a low profile." Only a seasoned Apple-watcher would know that one of Apple's highest-placed executives was in the house.

Apple checking out the competition at CES originally appeared on TUAW - The Unofficial Apple Weblog on Wed, 11 Jan 2012 15:30:00 EST. Please see our terms for use of feeds.




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01-12-2012, 07:43 AM

I'd be shocked if anyone was really surprised that Apple had people there. Any smart company in business is going to keep tabs on what its competitors are doing and CES makes that very easy since competing companies will use that to demonstrate their next gen technology - a perfect time for a company that likes to keep things quiet to explore what others are doing.