06-20-2011, 02:20 PM

iPad brand four times stronger than competing tablets

A new Bernstein Research survey suggests Apple will dominate the tablet market in the same way its iPods dominate the MP3 market. According to the survey, 50% of respondents in the US and the UK prefer the iPad over competing tablets. Surprisingly, even tablets from successful smartphone manufacturers can't compete with the iPad. The survey results show the iPad is more popular in the US than tablets from HTC, Motorola, Nokia, Samsung and RIM combined.

Apple also sets the standard for size with over 50% of respondents choosing the almost 10-inch display of the iPad over the 7-inch size used by Samsung and others. The preference is so strong that Bernstein Research predicts 7-inch tablets like the BlackBerry PlayBook are doomed to fail. Bernstein predicts two market scenarios for tablet devices and in both situations Apple is at the top and the other manufactures are vying for the leftover scraps.iPad brand four times stronger than competing tablets originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 20 Jun 2011 14:00:00 EST. Please see our terms for use of feeds.




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06-20-2011, 02:29 PM

I believe that the fact that Apple sticks with ONE iPad instead of introducing multiple tablets, unlike all the android's, is what helps people make the decision easier to get an iPad. Seems like there is a new android tablet out every week! When it's just THE ONE, people know it better.

06-20-2011, 03:30 PM

Originally Posted by idrinorbarsaku

I believe that the fact that Apple sticks with ONE iPad instead of introducing multiple tablets, unlike all the android's, is what helps people make the decision easier to get an iPad. Seems like there is a new android tablet out every week! When it's just THE ONE, people know it better.

This is my first post, so take it easy on me. You make a good point. May I add this also, that the tablet space has not matured to the point that specific need has been determine. Most people buy an iPad because of name recognition (and of course Apple’s ecosystem that was really created by the iPhone) more than just wanting a tablet. In fact, most people will say “I want one of those iPad things.” instead of “I want one of those tablet things.” Anything else seems like a cheap knock off even though competitors in my opinion “find” a way to make their product more expensive. I have an iPad 1 and I was hoping to use it for future use as a productivity tool. Although I enjoy using it and have found a few work related things I can do, is still more of a gadget for me. With that said, the iPad will continue to be the standard in the tablets space for a long time to come or until a specific need for the average consumer starts to materialize.

06-20-2011, 03:41 PM

What are the sales numbers in comparison with the silent No. 2 selling tablet, the Asus Transformer? (to think they have only slightly even hit the US market...)

06-20-2011, 03:56 PM

Originally Posted by bigmanofds

This is my first post, so take it easy on me. You make a good point. May I add this also, that the tablet space has not matured to the point that specific need has been determine. Most people buy an iPad because of name recognition (and of course Apple’s ecosystem that was really created by the iPhone) more than just wanting a tablet. In fact, most people will say “I want one of those iPad things.” instead of “I want one of those tablet things.” Anything else seems like a cheap knock off even though competitors in my opinion “find” a way to make their product more expensive. I have an iPad 1 and I was hoping to use it for future use as a productivity tool. Although I enjoy using it and have found a few work related things I can do, is still more of a gadget for me. With that said, the iPad will continue to be the standard in the tablets space for a long time to come or until a specific need for the average consumer starts to materialize.

Go easy? HAH! I bring the hammer down!! LOL.
I agree!