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  1. #1


    Member Since
    Jun 20, 2012
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    1
    Question MacBook Advert Very Poor!
    Anybody think the new advert for the MacBook Pro is one of the poorest ever Marketing Campaigns from Apple?

    The Ad focuses on the product and the product only. It offers no emotional attachment to the end user (where are the people?). To conclude i think the new ad is all about the what and not the why!

    At this rate we will only have to wait another year until Apple becomes another typical corporate lead commercial Company. DON'T LOSE THE SEX AND DON'T BECOME MICROSOFT! S J IS GONE AND HE DID SAY DO WHATS BEST FOR APPLE BUT THIS TIME I THINK ITS BEST TO DO IT HIS WAY.

    p.s Heres the link: http://www.apple.com/macbook-pro/#macbookpro-tv-ad

  2. #2

    Doug b's Avatar
    Member Since
    Jun 22, 2008
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    I totally disagree with you. it's a 30 second clip that leans towards describing the selling points of their new flagship model MBP. It isn't geared towards soccer moms or skyping grandparents. Sometimes you just have to get to the point, and this clip does just that. Besides, it's more of a teaser commercial than anything. Something to wet the palate, if you will.

    I wouldn't worry about it, I think that Apple P.R. and marketing can handle this without our input.

    Doug

  3. #3

    iggibar's Avatar
    Member Since
    Apr 20, 2009
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    Quote Originally Posted by Fole View Post
    Anybody think the new advert for the MacBook Pro is one of the poorest ever Marketing Campaigns from Apple?

    The Ad focuses on the product and the product only. It offers no emotional attachment to the end user (where are the people?). To conclude i think the new ad is all about the what and not the why!

    At this rate we will only have to wait another year until Apple becomes another typical corporate lead commercial Company. DON'T LOSE THE SEX AND DON'T BECOME MICROSOFT! S J IS GONE AND HE DID SAY DO WHATS BEST FOR APPLE BUT THIS TIME I THINK ITS BEST TO DO IT HIS WAY.

    p.s Heres the link: Apple - MacBook Pro Family - It
    Not at all!

    Quote Originally Posted by Doug b View Post
    I totally disagree with you. it's a 30 second clip that leans towards describing the selling points of their new flagship model MBP. It isn't geared towards soccer moms or skyping grandparents. Sometimes you just have to get to the point, and this clip does just that. Besides, it's more of a teaser commercial than anything. Something to wet the palate, if you will.

    I wouldn't worry about it, I think that Apple P.R. and marketing can handle this without our input.

    Doug
    +1
    “If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.” Marcus Aurelius

  4. #4


    Member Since
    Oct 05, 2009
    Posts
    236
    Specs:
    2011 13' Macbook Pro i5
    When you market something you market for an audience. This is rule one of marketing: Know who they are.
    The new Pro was designed for the pro. Not the soccer mom, not the soldier, not the college student. So they want to advertise for the pro user. The pro user wants to know What, not why. That is why it's like this.

  5. #5

    cwa107's Avatar
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    Dec 20, 2006
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    15" MBP, Core i7/2GHz, 8GB RAM, 480GB Crucial M500 SSD
    I've moved your post to a more proper forum; please be sure to check the forum descriptions to find the best place to post.

    By posting in the right forum you help people not only find your question faster, but it helps others looking for the same information in the future.

    Thanks for understanding!
    Liquid and computers don't mix. It might seem simple, but we see an incredible amount of people post here about spills. Keep drinks and other liquids away from your expensive electronics!

    https://youtu.be/KHZ8ek-6ccc

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