I second this. "simple" hit the nail on the head in terms of how I too have felt about iPhoto, although in another thread I've expressed a desire for someone to show me how to get over how iPhoto organizes photos by date so I can ditch my multiple-folder system of naming and organizing photos! Actually, it gets pretty tedious trying to create unique filenames for hundreds of photos, so perhaps iPhoto's organizational method - being quite simplistic - is actually the best one after all. However, I'm still torn about which way I should go at this point ...