03-29-2014, 09:48 AM
I posted a response to this a few weeks ago but it was lost in the database crash.
My wife and I produced a podcast for many years, and we used a Zoom H4 with two "real" microphones, only using the Zoom's built-in mics when we went on-location. We used Amadeus II to edit the audio before publishing.
One very important thing, as inveresk mentioned, is audio and video quality: make sure your podcast is not exhausting to watch or listen to. Also, make sure you prepare and edit your content. Your viewers/listeners are giving you their most precious thing: time
. Make sure you use that wisely, because an hour of "ummm, oh wait, I had that here somewhere..." is just going to aggravate your audience and they'll never download again.
I would also suggest you ask yourself if a video podcast is really going to accomplish what you want. The extra time and effort you'll have to put into creating a good quality video podcast is going to be at least
double what you would have to put into a good quality audio podcast. Does your subject matter merit a video podcast? And setting a camera on a tripod will give you a steady picture, but if there's going to be little action on screen, the static video will become tiring for the viewer.
If you're planning on using YouTube as your distribution method, be aware that you are eliminating a huge population who get their podcasts through iTunes.
Ours was a restaurant review podcast, and at its peak we had over 300k downloads per episode. Most of our audience would listen while in the car or while commuting, so they didn't have to look at a screen. And the fact that we didn't have to mess with video made it that much easier.
Finally, I will reiterate the most important thing about creating a podcast: prepare and edit.
In the heady days of podcasting (2005-ish) people would turn the mics on and talk for 2 hours and then upload it without any thought to what they were giving their audience: they all thought they were natural-born Lettermans or Howard Sterns and in most cases they were wrong.
If a podcast is well-produced and interesting, you should have no problem gaining an audience.