Personally I prefer Nintendo I think there games are more fun and have a better overall feel and story then most other games by the other two (excluding halo it thas a good story) and just feel that nintendo is more innovative then the other two now a lot of poeple call Nintendo "gimmicky" however I call them innovative which at times can seem gimmicky, just like having high confidence can make you seem "cocky" or rude innovation can make a company seem gimmicky... Or that's what I believe