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Tim Cook: Tablet market will eventually exceed PC market

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As part of today's earnings call, Apple CEO Tim Cook said he believes tablets will eventually eclipse PCs.

"I believe there will come a day when tablet market by unit is larger than the PC market," he said.

Cook emphasized that Apple would continue to be innovative in the tablet market, and that people want to do multiple things with them. He added that Apple does not see tablets such as iPads being in the same category as devices such as the basic Kindle and Nook. "People who want an iPad will not settle," Cook said.

A recent report from the Pew Research Center shows that the number of adult Americans who own tablets leaped from 10 percent to 19 percent over the holiday season. While Pew cited the Kindle Fire and Nook Tablet being behind the ownership surge, Apple selling 15.43 million iPads in the previous quarter certainly contributed to this as well.

As Apple continues to do more with the iPad, and whatever successors it has, it's not hard to believe that Cook's predictions will come to pass within the next few years. (It's already coming true for Apple -- the iPad outsold all Macs combined by nearly three to one last quarter. --Ed)

Tim Cook: Tablet market will eventually exceed PC market originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 24 Jan 2012 18:30:00 EST. Please see our terms for use of feeds.




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