If you ask someone what has made Apple so successful in the first decade of this century, you may get a lot of responses saying the iPhone. That may be true, but, the iPhone is only part of the story. The predecessor of it all, are iTunes and the iPod. Sure, Apple was not the first IT company to enter the music market. Sony began a long time ago with the Walkman along with many others. One could argue Apple’s doings have had a bigger impact on the way people …
It has always struck me as odd that Apple’s design philosophy inevitably favors form over functionality. In some cases, that strict allegiance to form often compromises what would other be a very useful product, like the MacBook Air. I’m sure a lot of people value the beautiful aesthetics of Apple machines above all else, but I’m not one of them – and I’m not alone. As much as I like the looks of my MacBook Pro, the few extra seams it would take to make the hard drive readily accessible …
So only 2 of my 8 predictions came true during Steve’s keynote, but I think that more than qualifies me to start a new Apple rumor site. This keynote of course had some pleasant surprised:
My biggest hope was for a truly green Mac, and that hope faired extremely well. No, we didn’t get the first fully recyclable, 100% toxin-free, super-energy-efficient machine, but Jobs had prepared a presentation on the environmental friendliness of the MacBook Air, and he stated that he would deliver an environmental progress report with every product Apple announces henceforth. That is huge: It means Apple has really taken the mandate for a greener Mac to heart, and is committed to being the leading environmentally responsible computer manufacturer they should have been all along.
Wow…where to start?
I gave myself time to think about Steve Jobs’ Macworld keynote on my way back from Moscone West to the hotel, and let what I just saw sink in a little. Let me take the major announcements and items one-by-one and give you my first thoughts. Bear with me…I’m still trying to get my head around some of this stuff.
If you take “There’s something in the air” as literally as you can, it seems obvious that Apple is planning on releasing either a new wireless device or new wireless capabilities for its existing product lines. But then who knows if they even mean it literally at all.
Instead of what I think Steve Jobs is most likely to announce, here is my list of the rumored products that I’d most like to see unveiled tomorrow morning…
So I had a few more thoughts on what the “air” theme may mean: – Updated Airport Express (802.11n and maybe a form factor tweak?) – Music subscription service I reserve the right to keep adding to my list of predictions until 9:00 AM PST tomorrow.
(Ugh. When is Apple going to update this handout photo)
How do you follow up the Keynote of All Keynotes?
I don’t think you can.
I think while everyone is hoping for something spectacular to come out of Steve Jobs’ Macworld Expo keynote address tomorrow, I expect his speech to be more state of the Apple union than anything. So, while I know the reality distortion field generators will be outputting at their fullest capacity at Moscone West, I’m preparing myself for product annoucements that are more incremental in nature than anything else.