what was it designed in?
If it was Indesign or Quark, then it's dead easy. Illustrator can also do this fairly easily.
Just so you know-
Bleed - this is where the any image that runs to the edge of the page, exceeds the document margins. This ensure that once the document is cut, no white areas appear, and also allows for any slight misalignment in cutting.
For the other one, maybe you mean trim marks? These are thin (usually 0.25pt, registration) lines outside the document and bleed, and are used as guides for cutting. Just so you know, you may also need fold marks, which are the same weight as the trim, only a dashed line.
Been a while since I used Quark, but Indesign allows you to do this automatically when you're exporting your PDF (I think it's titled 'printer marks, or output options in the PDF export window). I'd imagine Quark would be pretty similar to Indesign.
Illustrator has a feature that draws them for you, but doesn't really give you the same control.