I respect the brand name. i think speakers and audio gear in general are a preference thing. i love the sound of my Bose gear, and i have heard a lot of more advanced gear in my studies. I dont particularly like the sound of Dynaudio monitors coming through a Digidesign AD/DA. And they are some well regarded bits of kit.
comparing Bose speakers to that stupid Zeppelin thing that B&W make, Bose won outright (last time i listened, probably a year or so ago now.) But that again, is opinion.
As for poor build quality. I have owned countless pairs of headphones over the years, and Bose have made the only ones that can actually survive the battering i give headphones on a day to day basis. most pairs I use last around 4-6 months before something breaks. my Bose 'phones have been going strong for a year and a bit now. (And that's 100 miles a week, in a backpack on a motorbike.)
And even then, if we want to go all audiophile on it, you should be looking at treating your room for inconsistent frequencies and resonances, standing waves, etc, because this will colour the sound of your speakers dramatically anyway.
There we go, i think I defended my opinion well enough. maybe I overdid it slightly