Which pretty much describes what they had to go through to bring the iPod line out to begin with. That market was different I agree. There were MP3 players out there and they pretty much sucked but where they were financially at the time, it was a HUGE risk for them, much as it was to enter an already congested and highly contested Cell-Phone market. My point here is that Apple more than has the wherewithal to do this should they choose.
But the iPhone was something different. A phone where the provider doesn't really get a say over the content? And with Apple's huge backing of the iTunes store, they allowed apps that let you stay connected to the internet as long as you have service.
Sure there were a ton of phones out there, but none of them were really good. I mean, black berry had a hold on the enterprise market, but they didn't have a phone with no controls but the touch screen.
There was an over saturation of crappy phone out there. Seriously? T-mobile sidekick vs. iPhone? Even newer offerings like the google OS phone don't really pan out and even the black berry storm was pointed out as having huge lag problems and not being as integrated in general.
Apple had a clear advantage with the release of the iPhone.
Why couldn't Apple make it into the video game market? Maybe they could. I don't know if they'd last though. Microsoft already had stepping stones into the gaming industry. Windows is pretty much the only OS that
all major PC video games gets released on. Apple's library of games is tiny in comparison. Windows alread had developers they could work with for exclusive content. That's what sells system. The original Xbox was an alright system. I think I only played halo and maybe two other games for it as the library and exclusives list for the PS2 was huge.
Even now, if you spend $199 on an Xbox 360, why would you spend $299 on a PS3 if you can get the exact same games on the 360? You'd have to have a clear cut advantage to make people want to go with your system.
Apple would need something innovative and they would need exclusive games. Killer apps that you would want to spend the money on the system. A system that was easy for developers to program for. Why buy an Apple gaming system if you can't get the games that every other system has? A comparable price point, or a reason to spend $XXX more than you would on Nintendo, Microsoft, or Sony's platform.
There's a lot of factors. Microsoft got lucky with the launch of the "next gen" 360 coming out almost a year before PS3 and having everything fall into place for them.
Plus, MS has a lot more money than Apple. What was the cost of developing the first xbox anyways?
Ed. And right now, the two "serious" players in the market are Sony and MS. It's not like phones where if you choose a provider you can get a handset for free. It's an investment. $200-$400 systems. $60 games. $60 controllers. $100 modems. It can get expensive. I wouldn't invest money in a new system unless I new there were going to be worth the hundred of dollars.