3d question

For the media/tech savvy among you . . . observe the following link. You might recognize the car you're "sitting in" as the upcoming Ferrari Scuderia Spider 16M. After taking a minute to drool, my question is this: how is such a "virtual 360-degree shot" created? Is it a composite of several (perhaps hundreds) of still shots? Is it created with CGI? What software would you use to render the photos together like that? Thanks a bunch.

Ferrari SS16M

Photo was taken using a parabolic mirror/reflector.

Captures a 360 degree view in one shot, so a high res DSLR is required for to get the best possible quality.

The image taken looks very wierd, but a software package 'unwraps' it and creates a view similar to what you see. It was then exported and saved in the format suitable for viewing in a browser.

Do a quick google search and you'll understand it better. HTH.

That's one of the nicest 360 shots I have seen in a while.

Too bad the interior of that car is so ugly.